What is the James River Association?
The James River Association was established by a group of concerned citizens living along the Lower James River in 1976 as the Lower James River Association. In the mid-1990’s, its name changed to the present James River Association in an effort to include the entire James River watershed.
The mission of the James River Association is to be guardian of the James River. We provide a voice for the river and take action to promote conservation and responsible stewardship of its natural resources. We achieve these goals through four core programs:
James Riverkeeper Program The James Riverkeeper is a full-time on the water advocate for the public right to protect and defend the environment. The goal of this program is to keep constant vigil on the James River- monitoring its conditions, identifying problems, and ensuring that solutions are executed properly.
Watershed Restoration The mission of the Watershed Restoration Program is to promote responsible land use initiatives within the James Watershed and to showcase solutions through partnerships and innovative projects. Through this program, JRA evaluated the development codes and ordinances for flexibility of implementing "environmentally friendly design" in 45 localities within the watershed, planted over 35,000 trees along creeks and rivers to improve water quality, and assisted in over 37,000 acres of land protection through conservation easements and education.
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